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thaRIYADH: Trade ties between Saudi Arabia and Thailand are set strengthen further with an exhibition next month in Riyadh, aimed at redefining the Asian country’s presence in the Middle East. 

The Thailand Mega Fair is poised to be a business and entertainment event that showcases premium and innovative Thai products and services across various sectors. 

Scheduled from Dec. 13-16, the Arena Riyadh will transform to not only a trade display but also a cultural extravaganza featuring daily Thai performances and immersive experiences portraying the cultural heritage of the country. 

Organized by Index Creative Village Public Co. in collaboration with the Thai Chamber of Commerce and Board of Trade of Thailand and Cosmos Events Co., industries set to be involved include food and beverage, tourism and hospitality, as well as smart agricultural and innovation, fragrances, and health and wellness.

Luxury building and décor, and lifestyle products will also be represented.

Speaking during a press conference at the Iconsiam in Bangkok on Tuesday, Abdulaziz Al-Sakran, deputy governor of Saudi Arabia’s General Authority for Foreign Trade, said: “This event will mark a great milestone in the strong relationship between the Kingdom of Saudi Arabia and the Kingdom of Thailand.” 

He added that since 2020 the trade volume between the two countries have been on an upward trajectory, reaching approximately $10 billion last year and that this “will increase in upcoming years as there are still untapped potential to be achieved in cooperation and collaboration together.” 

Sanan Angubolkul, chairman of the Thai Chamber of Commerce and Board of Trade of Thailand, said: “This year marks a good sign of the diplomatic tie and a significant new beginning that will enhance trade, investment, tourism, and various other aspects of the relationship between Thailand and Saudi Arabia.” 

He added: “There will be more than 200 brands presenting over 1,000 products from Thai leading companies and SME (small and medium enterprise) entrepreneurs.” 

Chadatip Chutrakul, CEO of Siam Piwat Group, said: “Saudi Arabia is considered a market with high potential and high-quality tourists.” 

She explained that the number of tourists has jumped from 96,000 in 2022 to 131,336 in the first nine months of this year, making it the top destination in the Central and East Asian region. 

It is expected that the number of Saudi tourists will increase to 149,000 in 2023 and 156,000 in 2024. 

With over 8,000 visitors expected to attend, the event will serve as an opportunity for business-to-business importers, distributors, and wholesalers, as well as developers and government authorities to connect with Thailand’s business ecosystem. 

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